Splendid Staff Nami Border Icon
- Computer
- No more checklists!
2000s
- [dwm] suckless plain fields
idk
- Products and Gadgets
- Compare cameras
Grinch
LEMONHEAD
- God darn it Sony Vegas.
Meet the Maker: Aimee Mac Illustration
- Agile Family, Teamwork, Relationships
regina george coloring icon
- Authors
mac demarco album cover
- Dell Laptops
The Real Reason McDonalds Got Rid Of Mac Tonight | The Real Reason #McDonalds Got Rid Of Mac Tonight | By Mashed | He was a burger-loving, moon-headed man who enticed you out into the night on top of his flying piano, and for a time, he was loved by many. So why did McDonalds send him packing? Mac Tonight was a character featured in McDonalds commercials from 1986 to 1989. Despite his brief stint in the limelight, the moon-headed singer, with his trademark sunglasses, beaming smile, and stylish tuxedo, has left an indelible impression. Check out those shades! The Mac Tonight character and campaign was an innovative and memorable part of McDonalds advertising history. The surreal-looking mascot has been portrayed seated at a piano on top of a giant Big Mac, atop a cloud, and even on a rollercoaster. These dreamlike settings, coupled with catchy jingles, added to Mac Tonights appeal and helped to cement him as a beloved icon of Americas 1980s fast-food culture. Mac Tonight was retired just a few years after he hit the spotlight, but he remains one of the most fascinating fast food mascots out there. Since McDonalds characters like Ronald McDonald and the Hamburglar are typically aimed at kids, Mac Tonight was an anomaly. Instead of advertising the chains fare to families, the moon-headed crooner promoted the idea that McDonalds was about much more than just daytime dining. I love Maccas every night! And we all love the nighttime values! McDonalds $2 dinner deal! Thats value! Mac Tonight was one of only a few McDonalds mascots that didnt appear in McDonaldland, a series of commercials in a colorful, fictional universe used by the chains advertising between 1971 and 2003. Older McDonalds fans might remember Speedee, who came before Ronald, and younger fast food fans will be familiar with Happy, the Happy Meal box. Mac Tonight had a smooth and enigmatic demeanor, and he was definitely a departure from the typical colorful style of McDonalds advertising. Mac Tonight was the brainchild of an L.A.-based advertising agency, Davis, Johnson, Mogul & Colombatto, also known as DJMC, which created the character after McDonalds executives asked the firm to help them increase the chains evening sales. The first four advertisements featuring Mac Tonight cost $500,000 to make, and while the spots initially only aired only in California, the advertising proved highly effective and was soon expanded to Oregon, Las Vegas, and Phoenix. The Mac Tonight marketing campaign was so successful that McDonalds executives decided to roll it out across the country in 1987. The launch of the nationwide campaign was marked by the mascots appearance at a McDonalds restaurant in Boca Raton, Florida, where he performed on the buildings rooftop. Ad Watch reported that consumer recall of McDonalds advertisements doubled in the month after Mac Tonight hit the national airwaves. At McDonalds all over the Bay Area, the Moon Man will be serving up fun for everyone! Maybe hell even teach you to dance the Mac Tonight Trot! Before Doug Jones appeared in things like Pans Labyrinth, Hellboy, and Star Trek: Discovery, he portrayed Mac Tonight. Doug Jones wore the huge moon-shaped mask and played the character in several advertisements that ran on American television. Peter Coutroulis, former creative director at DJMC, told Mel Magazine that Jones was chosen for the role because he was tall and thin, and he had mime experience. Like my nephew, the mime. Hello? He was highly animated, which was essential for the Mac character, making Jones a perfect choice. Jones credits his stint as Mac Tonight with paving his way to success in movies like Hocus Pocus. In 2013, Jones told Collider that he played Mac Tonight in 27 commercials over a three-year period, which led to several referrals. Perhaps this is why Jones ended up coming back to do two Mac Tonight commercials in the mid-1990s during a short-lived revival of the character. McDonalds Mac Tonight campaign was set to the melody of Mack the Knife, which is a pretty unusual choice considering that the songs original lyrics are about violence and murder. The song was first written for The Threepenny Opera, a 1928 German number about a man named Macheath and his violent acts. In 1959, a version of the song by Bobby Darin became a No. 1 hit in the U.S. Since it was the songs catchy tune that played a role in its selection for the Mac Tonight advertising campaign, the songs lyrics were repurposed into a PG-rated jingle. And instead of talking about bloody murder, the new lyrics celebrated the joys of late-night snacking. McDonalds rejected the accusation that Mack the Knife was not suitable for use in advertising. The corporations national marketing vice president, David Green, defended the chains decision to use the tune, saying that it was just representative of the music of the 60s. Mack the Knife was definitely well-known by Baby Boomers who grew up in the 1950s and 1960s when it was a chart-topping hit. Ironically, the catchy melody of Mack the Knife also may have ultimately led to the characters downfall. In 1989, McDonalds discontinued the campaign after the son of the late Bobby Darin sued the fast food franchise for over $10 million. The lawsuit alleged that the Mac Tonight marketing campaign had infringed on Bobby Darins singing style and mannerisms. While the lawsuit was unsuccessful, Mac Tonight never regained his former level of popularity after taking a break. Peter Coutroulis summed this idea up best for Mel Magazine, saying that while McDonalds had the rights to the song, the brand didnt really put up a fight. According to him, if Mac had been as popular and lucrative as Ronald McDonald, the company may have fought harder. Decades after the popularity of Mac Tonight had dwindled in the U.S., the character resurfaced on the opposite side of the globe. In 2007, the crescent-faced musician started appearing in McDonalds ads in Malaysia, Singapore, Indonesia, and the Philippines. This time around, however, the mascot was no longer an actor in a foam mask but rather a CGI character. The chains Southeast Asia campaign was short-lived, ending in 2010. In the newer commercials, Mac Tonight exchanges his piano for a saxophone, which he can be seen playing on the rooftop of a McDonalds store… and sometimes, playing soccer or in other unusual situations. Mac Tonight, just like Ronald McDonald, was more than just a television character. The dreamlike mascot also sometimes made appearances in stores to the delight of McDonalds customers. When the Mac Tonight advertising campaign went nationwide, the character appeared in front of 1,000 people at a McDonalds store in Florida. To satisfy the demand for Mac Tonight, McDonalds started placing animatronics of the mascot in some of their restaurants. Just like the original Mac Tonight, the animatronics would usually play the piano and sing. However, maintenance of the animatronics ceased after the mascot was retired by the franchise, leaving motionless figures at various outlets. One of the last Mac Tonight animatronics can be found in a McDonalds outlet in Orlando. Visitors report that the robot still plays music but no longer works. Despite his short tenure as a slinger of late-night beef treats, Macs impact on pop culture is pretty legendary. In an episode of The Simpsons entitled Kiss Kiss Bang Bangalore, Homer enlists the help of a Mac Tonight cardboard cutout to watch over his family after hes transferred to India for work. Mac also makes an appearance in Burger Kings, where he sings in Homers dreams to persuade him to take a stance against a fast food restaurant owned by Mr. Burns. His memory has also lived on in NASCAR. At last twice, NASCAR teams adorned their cars with a Mac Tonight paint scheme. The first instance occurred back in 1997 with driver Bill Elliott, who was sponsored by McDonalds for five years, starting in 1995. The NASCAR Hall of Famers blue-clad, No. 94 car featured Mac Tonight and the McDonalds logo on the hood. Elliott would go on to drive the vehicle in a handful of races that year. Nearly 20 years later, the Mac Tonight car came back. In 2016, driver Jamie McMurray adopted the same paint scheme for his No. 1 car when he raced in the Bojangles Southern 500 at Darlington Raceway. The vintage design choice was not entirely out of the blue, as the race took place during the venues second annual Throwback Weekend. Remember pogs? Mac Tonight also appeared on a series of pogs distributed by McDonalds restaurants. Mac Tonight masks were sold, as well as finger puppets, and Happy Meal toys. Unfortunately, Mac Tonight fell victim to the darker side of the internet in 2007 when racist images and videos featuring Mac, now referred to as Moon Man, started appearing online. Moon Man was appropriated to propagate hate, and the Anti-Defamation League has classified the Moon Man as a potential hate symbol, when used in a racist context. They caution, however, that Mac Tonight shouldnt automatically be construed as a symbol of hate, since he has such a long and mundane legacy as a burger mascot and 80s icon. Sometimes, we just cant have nice things.
- Wine Shipping Sonoma
Heather Mac PFP + Mac & Veronica in the middle
- Windows xps olive and metamlic styles (Not very old, but it counts, I guess...)
- Best Over Ear Bluetooth Headphones Under 50
- invoice form
mac clarte
- [i3-gaps] Beyond the Horizon...
- [XFCE] XFScripts | Rofi sidebar
- Glass Railing
- [HLWM] Running like a charm on my crappy Medion Netbook
- COMPUTING & TECH
- [Arch][dwm] My Desktop
- [Compiz / Plasma 5] Ive always thought that SteelBlueSilk was kind of like a darker platinum...
- Best deals on laptops
- Laptop Computers
- How can I play a video on the app installer? (where i put the blue circle)
- This Full screen of spotify when docked to half a screen
- Microsoft
- Got a new camera and pointed it at my screen accidentally.
- Best Laptops
- [XFCE] New Year, New Rice
- Create a brochure
- Best Laptops
- [bspwm] added images to bar and made my own icons
- IT Field
- [KDE] A simple ricing Guide for KDE plasma users (inspired by yesterdays monochrome i3 config from u/DarkReaper231)
- [XFCE] oh my zsh..
- [openbox] ranger
- pc portable hp
- Noise cancelling headphones
- [Cinnamon] Clean Arch Linux
- Microsoft
- Programmed my own Ballistics Calculator!
- Computers
- [GNOME] bright|proprietary
- Your document is still 100% white when MS Word is in dark mode.
- Im really bored at work
- [pekwm] rounded corner windows
- eventually do so once
- Giveaways
- Onenote template
- Best laptops
- Should I IIIlII or IIlIII?
- This obviously fake scam page. (Chrome updates automatically.)
- [yabai] I think blurry terminals look pretty
- Macbook Mockup
- Dell Store
- gadgets
- I got a perfect 50/50 split on 100 coin tosses in my Java class
- Samsung notebook 9
- Mindfulness courses and classes
- Good Laptops
- Laptops lovers
- Webdesign Portfolio
- Thanks, iTunes, for making it so easy!
- ALL MOCK UP
- How do I find where Ive upvoted and saved on this new Reddit look?
- (Concept) Redesigned System Preferences
- [TDE] Partyin like its Nineteen-Ninety-Nine
- [Cinnamon] Trying out Cinnamon ^^
- I asked my sister what she wanted engraved on her iPad for her birthday.
- [i3-gaps] Second day. Anyone else use Atom?
- Had an eMachines that ran Windows Me.
- [Openbox] Sunday!1
- Asus Windows 8 Laptop
- [DWM]Floating in Space
- All functionality enabled in Your Phone App with any Samsung phone.
- Picked up an ‘09 5,5 for $86
- [A/UX] SVR2
- [2bwm] Should be revising. More like RICEvising amiright.
- [XFCE] Just Installed Windows 95!
- Huayra
- [Openbox] Anti-aliased rounded corners with compton!!!
- [sowm] Water? Yeah, water.
- This is why people drop out
- [Cinnamon] Chasing that 2003 feeling
- [i3] Aquamarine
- [KDE] New world order.
- [KDE Plasma] Rosegarden
- Technology
- Python programming
- My maxed-out 12 PowerBook G4. I miss this form factor!
- PowerPoint Tips
- Microsoft Dynamics
- [KDE] Mac OS Catalina with True Transparency Effects with Kvantum
- Data visualization
- [KDE] XJ-9 Inspired post
- [bspwm] first rice
- [macOS, CDE, Plan9, Inferno] A few
- [QUESTION]/[DISCUSSION] downloaded checkra1n in an apple store. But was scared to try it. Should i continue trying this? There were staffs roaming and a security guard btw
- Acer Windows 8 Laptop
- [XFCE] 8 bit rice.
- [Ticwatch E] A very boring rice but I managed to get Debian and a full Xserver + WM on my watch and I just wanted to share
- [wmutils] fuck the trends
- Acer Windows 8 Laptop
- [bspwm] ls | grep P | awk {print $1 of my setup}
- Coding websites
- [XFCE] Light, clean and minimalist theme
- Create a brochure
- [i3-gaps] Yet Another Old Rice I Couldnt Upload...
- Back To School Technology
- [Xubuntu][XFCE] Simply purple
- I think my GPU might be frozen..
- Dreamweaver CC 2019
- [2bwm] monsoon
Humedales en Peligro🎬 - @humedales_en_peligro on Instagram
- [i3-gaps] Minimal configuration
- Mahaentrance News
- [Gnome] The 4k Ultrabook Laptop Rice
- Windows Client
- Apple
- Back to School With HP
- Best Laptop
- Loan Application
- I got my new 16 inch MacBook Pro, so happy of choosing the classic silver this time!
- Touch Screen
- Computer
- [Fluxbox] Pimping up my Fluxbox at work, functionality at focus.
- [openbox] Peach
- Hp Laptop
- [DWM](Take 2) Vitamin C
- [Openbox] cat cat *badums*
- Hp Laptop
- [Plasma] Even more Vistaesque (Vistesque?) this time
- Dell Products
- Common Core State Standards (CCSS)
- Relational Database tool
- top 10 laptops
- nice try...
- [KDE] Ice Climbers
- iPad 4G
- Best Laptops
- ChromeOS applications have a 1 pixel gap on the top bar.
- snipping tool
- [PLASMA] what have i done
- Video mockup
- In OS X, a PC on a network is represented by a blue screen of death.
- android hacks
- Network policy demands McAfee blocks the close tab button
- Avaluació
- Safari upside down scrolling glitch
- Best Gaming Laptops
- [openbox] Light and breezy
- Dreamweaver CC 2019
- laptops cheap
- Cheap apple MacBook
- Just why does the Office app have playback controls on the taskbar preview window?
- [Cinnamon] Minimal Antegros - Get Stuff Done
- [i3-gaps] New Years Resolution (1920x1080)
- Photography Gifts
- Native Apollo on macOS concept
- [Plasma] Blueberry
- Decals - LAPTOP
- Dreamweaver CC 2019
- amazon Black Friday
- [sway] Doesnt seem to be enough white themes around here
- Ardruino
- Windows RT
- Acer Laptops
- [Xfce] Hopping on the nord bandwagon
- A customer of mine called their MacBook Pro an iMac Pro Laptop 2 and I felt inspired to create this abomination. Enjoy this mistake.
- Best MacBook Pro for sale
- Interface
- Windows 10 Features
- Thunderbolt display
- Gifts for the Tech Lover
- How do I turn off this shit forever?
- Eyebrows Technic
- When has file explorer ever looked like this? I have had windows 10 since it launched and I cant remember it ever looking like this. Is this a future update? It looks much better imo.
- Asus Laptop
- Windows Themes
- College Tech
- Quiet day in Hoi An. $500/month high standard resort, garden, pool AND co-working space
- How I started and ended the decade.
- Find wifi password
- cheap macbook pro for sale
- Dreamweaver CC 2019
- Custom calendar
- [Plasma/i3] Good Morning :)
- Cool Gadgets Technology
- Difficulty Level:Insane (4x Opteon 6276 + 256GB RAM Hackintosh)
- [Plasma] Flat and colorful.
- I didnt realize how perfectly straight the horizon is in the photo I took until I set it as my desktop background.
- Why does this happen when I try to flash my dilly?
- [awesome] Has i3 taken over awesome? I still love lua configs!
- [KDE Plasma] MacOS Mojave Look (with YouTube Tutorial)
- Good Laptops
- Unity tutorials
- Gadgets
- [BSPWM] First Successful Rice
- [Openbox] Blue Wave
- What I wish from Adobe
- [XFCE] MacOS-like | Just moved from Fedora KDE to Manjaro XFCE
- Apparently Prince of Persia is 4 TB in size, my drive is only 256 GB lol
- If anyone was curious, Apples Calendar goes way back to the year 1.
- [aqua] with nature unfolding
- [GNOME] Winbantu XP
- Macbook Mockup
- [#!][OpenBox] After learning and tinkering for two days straight with a vision of... My Simple Perfection (first)
- [Fvwm] Images & Words
- [KDE Plasma] Latte by the beach
- Windows 7 And Windows 8 Themes
- [XFCE] Haiku
- Ordered it yesterday and it arrived today!
- Acrylic Title Bar in File Explorer - With Glass8!
- [Plasma] If MacOS and ChromeOS have a son, he will look like this
- Samsung Laptop
- Best MacBook Pro for sale at good prices
- Task manager in fluent design #twitterpost
- Uh... VirtualBox...?
- My school got new 4k iMacs
- Laptops Dell
- LINUX
- [OC] D-Nord - Nord themed dmenu replacement for Rofi
- [Gnome Shell] Big Sur? Yes Sur! V2
- Microsoft Dynamics
- [DWM] Halleluhwah
- [2bwm] Love and Pride
- [openbox] s i m p l e
- Shipping Wine To New York
- Laptops
- SSDs do more than increase disk performance
- I redesigned the start menu that was leaked in a previous build.
- [Awesome] First Attempt
- 2015 15 vs 2019 16
- [aqua] bleep, bloom
- Got this baby for 80 bucks. Has a revised GPU too!
- You had one job, Dom...
- [LXDE] Starting point
- More Windows 10 Concepts! :D
- Literally any program that does this.
- [openbox] Javacafe01 said he could make this in 5 minutes using awesomeWM so now im depressed can someone pls send me a coffi
- [Budgie] Solus 3
- [dwm] Plain & Simple
- Ive created a monster
- Mmm....Feels good
- [aqua] your dreams are like
- [XFCE] step by step
- LED TVs
- Hardware
- Having a chat remotely in notepad with Microsoft Tech Support when our real chat went down.
- After many scrapped attempts, heres a concept Im proud of :)
- Thunderbolt display
- [i3]AntergOS-X
- Mid 2008 unibody MacBook with 8gb ram, 400gb SSD, and MacOS 10.15 Catalina. I used DosDude1’s patcher tool.
- [XFCE] Tried to make my OS look older than myself
- Updated Design for 2020 iMac
- Responsive site
- So its been more than a year since we got the first beta build of the New Edge, yet we still dont have the acrilic Title bar. Did a quick mockup of how MS Edge would look with it and round corners.
- Redditing at sunset in Costa Rica
- Laptops for Students
- Acer Aspire Laptops
- How about move the Save As button over to the left side of the window like it is in pretty much every other program Ive ever used? Makes literally no sense on the right side and it boggles my mind why anyone would have put it there in the first place.
- File Explorer, fluent design concept [Adobe XD]
- Have
- More fluent design icons rolling out!
- [Mutter] Simple gnome setup
- Online Marketing Agency
- Computer & Laptop
- Think 5Ghz is something new? Nearly there 10 years ago!
- Another iMac Concept
- iLO4 Console Artifacts
- [Budgie] Solus Desktop
- Microsoft has designed a new search interface on Windows 10
- Laptops Dell
- 免費贈品
- Typing device manager in the Windows 10 search box only brought up a web article on how to find Device Manager by typing device manager in the search box- no option to actually open the control panel.
- COMPUTING & TECH
- [MATE] my first post
- [KDE Plasma] Who needs titlebars?
- [GNOME] Fedora 31, Firefox Nightly & Tilix
- [KDE Plasma] Hey! is for horses
- I thought it was about time the Office Updater got a new look.
- Lets hope we see a redesigned volume GUI for MacOS this year!
- [XFCE] bored of minimalistic boring i3 rices
- [Maxx] IRIX Desktop on macOS
- [Openbox] Androssi
- [Plasma] There are plenty of macOS clones made on Plasma, but I think I got very close to the original.
- Acer Aspire Laptops
- [XFCE] Windows 95
- Umm, OK, I guess?
- A Caring Counsel
- [macos] mariposa
- Even after 12 years, my late 2008 MacBook Pro hasn’t given up. Upgraded it to 8GB of ram, added an SSD, and patched it with MacOS Catalina. Still use it everyday.
- Heres my new concept for Windows 10 20H1
- Seen a few File Explorer concepts here recently, wanted to share my own take that doesnt drastically depart from the current experience but still feels more modern
- The amount of programs on this persons taskbar
- [Request] Tweak that allows for notification mirroring. (Potentially via Pushbullet or other similar API)
- Is this necessary? Probably not. Am I happy? Very.
- cursed mac os
- 2020 iMac Concept Rendering
- Get Mac Dynamic Wallpapers on Windows
- Looks beautiful
